- Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
- Vol: 3 Issue: 3
- Algılama Haritaları: Departmanlı Mağazalar Üzerine Ampirik Bir Araştırma
Algılama Haritaları: Departmanlı Mağazalar Üzerine Ampirik Bir Araştırma
Authors : M. Mithat Üner, Sanem Alkibay
Pages : 79-110
View : 12 | Download : 11
Publication Date : 2001-12-01
Article Type : Other
Abstract :In this study, perceptual maps that are used in Strategie marketing planning are discussed in a detailed fashion. In addition to this, perceptual maps of 7 department stores and 13 department störe branches are developed. In defıning the status of the department stores, data obtained from 2121 consumers are used.Keywords :