- Journal of Tourismology
- Cilt: 9 Sayı: 1
- The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purch...
The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food
Authors : Hilal Gündoğan, H. Bahadır Akin
Pages : 50-61
Doi:10.26650/jot.2023.9.1.1317899
View : 59 | Download : 151
Publication Date : 2023-11-21
Article Type : Research
Abstract :Since local food is considered essential to attract tourists to a destination, we focused on a number of negative and positive factors influencing the local food purchasing decision. In this context, the purpose of this study is to determine the effect of food neophobia, variety seeking and food consumption motivation on the intention to purchase local food through quantitative research. The data were obtained from 655 international tourists visiting Istanbul between May-August 2021 through a face-to-face survey and analyzed using Structural Equation Modeling (SEM), which validates the use of partial least squares (PLS). The results indicate that food neophobia, variety seeking, and food consumption motivation have a significant effect on the intention to purchase local food. Consequently, theoretical and practical recommendations were presented in line with the findings.Keywords : Food Neophobia, Variety Seeking, Tourist Food Consumption Motivation, Local Food