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Pazarlama ve Araştırmaları Dergisi
Vol: 16 Issue: 2
CONSPICUOUS CONSUMPTION AND SOCIAL MEDIA ADDICTION: THE ROLE OF SOCIAL MEDIA USAGE
Gökhan Akel
,
Gizem Candan
Publication date :
2023-05-31
A Dynamic Profile of Green Consumers
Ali Umut Güler
Publication date :
2023-05-31
BİR ALIŞVERİŞ MEKANI OLARAK SOSYETE PAZARLARI: TÜKETİCİ MOTİVASYONLARINA İLİŞKİN NİTEL BİR DEĞERLENDİRME
Elif Ebru Erce Özbilen
,
Zeliha Eser
Publication date :
2023-05-31
TÜKETİCİ DAVRANIŞINDA ZAMAN KAVRAMI
Bahadır Ayar
,
Şebnem Burnaz
Publication date :
2023-05-31
COVID-19 SÜRECİNDE TÜKETİCİ REFAHININ DÖNÜŞÜMÜ: KIRILGAN VE KIRILGAN OLMAYAN TÜKETİCİ GRUPLARININ KARŞILAŞTIRILMASI
Elif Karaosmanoğlu
,
Mehmet Okan
,
Didem Gamze Işiksal
,
Neşenur Altiniğne
,
Elif Idemen
,
Özge Demir
Publication date :
2023-05-31
Impact of the number and congruence of co-branding partners on evaluations of the strength and uniqueness of a focal brand’s core associations
Ceren Hayran Şanli
Publication date :
2023-05-31
AN INVESTIGATION ON THE EFFECT OF AD EXPENSES ON BRAND VALUE IN THE BANKING SECTOR THROUGH PANEL DATA ANALYSIS
Tamer Baran
Publication date :
2023-05-31
MARKA DENEYİMİ İLE MÜŞTERİ SADAKATİ ARASINDAKİ İLİŞKİNİN KANONİK KORELASYON ANALİZİ İLE İNCELENMESİ, YİYECEK İÇECEK İŞLETMELERİ ÜZERİNDE BİR UYGULAMA
S. Süreyya Bengül
,
Tansu Elif Dinç
Publication date :
2023-05-31
EVALUATION OF DIFFERENT CULTURES' PERCEPTIONS OF AIRLINE SERVICE QUALITY BY FIPIA WITH INFORMATION ENTROPY
Aybike Tuba Özden
,
Erkan Çelik
,
Muhammet Gül
Publication date :
2023-05-31
THE RELATIONSHIP BETWEEN SUPLIER SPECIFIC INVESTMENT AND NEW PRODUCT PERFORMANCE: THE MODERATING EFFECTS OF OUTPUT AND PROCESS CONTROL
Volkan Yeniaras
Publication date :
2023-05-31
TÜKETİCİLERİN DUYGUSAL MARKA DENEYİMİ VE MARKA İLİŞKİSİ ALGILARININ MARKA EVANGELİZMİ ÜZERİNDEKİ ETKİSİ
Mehmet Özer
,
Irem Buran
Publication date :
2023-05-31