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Pazarlama ve Araştırmaları Dergisi
Vol: 16 Issue: 2
CONSPICUOUS CONSUMPTION AND SOCIAL MEDIA ADDICTION: THE ROLE OF SOCIAL MEDIA USAGE
Gökhan AKEL
,
Gizem CANDAN
Publication date :
2023-05-31
A Dynamic Profile of Green Consumers
Ali Umut GÜLER
Publication date :
2023-05-31
BİR ALIŞVERİŞ MEKANI OLARAK SOSYETE PAZARLARI: TÜKETİCİ MOTİVASYONLARINA İLİŞKİN NİTEL BİR DEĞERLENDİRME
Elif Ebru ERCE ÖZBİLEN
,
Zeliha ESER
Publication date :
2023-05-31
TÜKETİCİ DAVRANIŞINDA ZAMAN KAVRAMI
Bahadır AYAR
,
Şebnem BURNAZ
Publication date :
2023-05-31
COVID-19 SÜRECİNDE TÜKETİCİ REFAHININ DÖNÜŞÜMÜ: KIRILGAN VE KIRILGAN OLMAYAN TÜKETİCİ GRUPLARININ KARŞILAŞTIRILMASI
Elif KARAOSMANOĞLU
,
Mehmet OKAN
,
Didem Gamze IŞIKSAL
,
Neşenur ALTINİĞNE
,
Elif İDEMEN
,
Özge DEMİR
Publication date :
2023-05-31
Impact of the number and congruence of co-branding partners on evaluations of the strength and uniqueness of a focal brand’s core associations
Ceren HAYRAN ŞANLI
Publication date :
2023-05-31
AN INVESTIGATION ON THE EFFECT OF AD EXPENSES ON BRAND VALUE IN THE BANKING SECTOR THROUGH PANEL DATA ANALYSIS
Tamer BARAN
Publication date :
2023-05-31
MARKA DENEYİMİ İLE MÜŞTERİ SADAKATİ ARASINDAKİ İLİŞKİNİN KANONİK KORELASYON ANALİZİ İLE İNCELENMESİ, YİYECEK İÇECEK İŞLETMELERİ ÜZERİNDE BİR UYGULAMA
S.süreyya BENGÜL
,
Tansu Elif DİNÇ
Publication date :
2023-05-31
EVALUATION OF DIFFERENT CULTURES' PERCEPTIONS OF AIRLINE SERVICE QUALITY BY FIPIA WITH INFORMATION ENTROPY
Aybike Tuba ÖZDEN
,
Erkan ÇELİK
,
Muhammet GÜL
Publication date :
2023-05-31
THE RELATIONSHIP BETWEEN SUPLIER SPECIFIC INVESTMENT AND NEW PRODUCT PERFORMANCE: THE MODERATING EFFECTS OF OUTPUT AND PROCESS CONTROL
Volkan YENİARAS
Publication date :
2023-05-31
TÜKETİCİLERİN DUYGUSAL MARKA DENEYİMİ VE MARKA İLİŞKİSİ ALGILARININ MARKA EVANGELİZMİ ÜZERİNDEKİ ETKİSİ
Mehmet ÖZER
,
İrem BURAN
Publication date :
2023-05-31