Focus Groups in Educational Studies

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Mersin Üniversitesi Eğitim Fakültesi Dergisi
Vol: 3 Issue: 1
Focus Groups in Educational Studies

Focus Groups in Educational Studies

Pages : 0-0

View : 22 | Download : 9

Publication Date : 2014-01-16

Article Type : Other

Abstract :Focus groups which have been used generally for the market research in the past are now being frequently used as a data collection method for social sciences. In the case of educational research, the 1990s have seen a reversal of educational researchers’ attitudes towards focus groups which are an important research method of discovering participants’ feelings, values, attitudes, reactions and experiences about a topic. However, although it has been realized that focus groups offer extremely rich and high quality data to educational researchers, this data collection method has been underused when compared with other qualitative data collection methods such as in-depth interview and participant observation. This study attempts to emphasize the potential use of focus groups within educational studies and its importance for enriching educational research by reviewing the main concepts and main processes of this data collection method.
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