The Effects of Store Atmosphere Attributes on Store Loyalty Intentions of Hypermarket/Supermarket Customers

Authors : Müge Yalçin, Tuncay Kocamaz

Pages : 273-292

View : 20 | Download : 10

Publication Date : 2014-03-03

Article Type : Research

Abstract :Increasing competition in Turkish  grocery market  is pushing retailers to search for  ...  attributes  and  store loyalty intentions  of the  customers  are linked.
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