Benefit Segmentation of Internet Users and Their Addictive Behavior

Authors : Kemal Kurtuluş, Sema Kurtuluş, Diren Bulut

Pages : 21-30

View : 27 | Download : 29

Publication Date : 2016-05-20

Article Type : Research

Abstract :The dominance of technology is in consumers' daily life. Some of them prefer to use technology for business purposes; some integrate their basic needs of entertainment and fun over the internet and social media usage. This research aims to understand the dierent levels of integration and the deepness of the Internet users' needs and connection of online time, which might be an indication of online addictions and addictive behavior. With this purpose internet user groups are compared by the main purpose of the internet and social media usages. It is also aimed to define the behavioral differences based on the leading addictive signs of internet users.
Keywords : Internet Usage, Internet Addiction, Benet Base Segmentation, Social Online Behavior