THE EFFECT OF CULTURE OF DIFFERENT COUNTRIES IN UNIVERSITY STUDENTS WHILE WEARING CLOTHES AND MAKING CHOICES FOR THEIR CLOTHES

Authors : Pınar Göklüberk Özlü

Pages : 311-321

View : 18 | Download : 7

Publication Date : 2008-12-01

Article Type : Other

Abstract :This study aims to determine the differences amongst countries in terms of students’ preferences of buying clothes and getting dressed who are at the same age and are from the cultures of various countries. The sample of the research consists of 389 students coming from Liverpool of Britain, Nicosia of Cyprus and Turkic Republics who attend the universities in Ankara. The data of the research have been collected by means of the survey which has been prepared in order to determine demographic attributes of the students, their behaviors of buying clothes and their preferences of getting dressed. The collected data have been analyzed by using Statistical Package for the Social Sciences (SPSS 15,0). The relation between the behaviors of the students – to buy clothes- from the cultures of various countries has been evaluated on p<0,05 significance level by using Chi-square (χ2 ) test. Whether or not there is a difference based on the education, sex and the country regarding the average points of the factors that affect the students’ preferences of getting dressed, has been evaluated statistically by making one-way variance analysis (ANOVA) [p<0,05]. In the end of the research, it has been observed that there is significant difference amongst the countries based on the students’ meeting their need for dressing, their preparation for shopping for the clothes, their behaviors of keeping pace with the fashion, the reasons for preferring the fashionable clothes and their clothing style. Although there is difference in their preferences for dressing and selection of clothes in terms of sex, there is no significant difference in terms of being affected by environmental factors in selecting clothes. Also, it has been observed that the average points are different from each other based on the countries in getting dressed in terms of their preferences for dressing, the criteria in selecting clothes and the issue of being affected by the environment when getting dressed
Keywords : Decisions to buy clothes, Preferences for dressing, Criteria for selecting clothes, Cultures of various countries, University students