Ideology and Discourse in Prime News Bulletin

Authors : Cem Koray Olgun

Pages : 40-55

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Publication Date : 2016-12-31

Article Type : Research

Abstract :One of the major tools of media as the main source of   discourse and ideology for modernity is the television. TV channels construct   hegemony over individuals through the discourses they produce by news bulletins. TV news that call the individuals as subjects,   function as ideological apparatus to align the society.   In that manner, each TV channel try to pass its own ideology and discourse. In this research, two TV channels which are the first examples of their categories will be examined in terms of their hegemony- constructing efforts through news broadcasting. The data for the research was collected by watching the evening news for two months.   The data was analyzed using content analysis methods.   The major result of the analysis was the fact that each of the TV channels produced their ideologies and discourses using different representations in relation to their specific audience.  
Keywords : Ideology, Discourse, Hegemony, Representation, Consent