Evaluation of the Psychometric Properties of the Ethnocentrism Scale

Authors : Asena Albayrak, Özkan Tütüncü

Pages : 47-59

Doi:10.26650/JECS2021-912701

View : 25 | Download : 7

Publication Date : 2022-06-15

Article Type : Research

Abstract :Ethnocentrism which is known as evaluating different cultures in various societies was mainly focused on their own culture and why they put their culture in the center. It has some distinct features compared to the tourism event since the main motivations of the tourism event is to know different cultures. The purpose of this study is to adapt "the ethnocentrism scale” which was developed by Neuliep and McCroskey into Turkish and to test validity and reliability analysis of the scale. The study was conducted a self-administered questionnaire and it distributed to 422 local people who live in Alaçatı, Izmir (Turkey). As a result of Robust Diagonally Weight Least Squares (RDWLS) analysis, it was concluded that the ethnocentrism scale was three-dimensional, rather than its original one-dimensional structure. None of the items were excluded from the study. The explained total variance value was .56. ORION reliability was calculated as .94 for the first factor, .91 for the second factor and .80 for the last factor as well as the Cronbach’s alpha value calculated for the internal consistency reliability analysis for the ethnocentrism scale was determined as .87 for the scale. Results showed that scale is valid and reliable with some limitations for Turkish version.
Keywords : Ethnocentrism Scale, Validity, Reliability, Alaçatı