PERCEPTION AND TECHNOLOGY ACCEPTANCE OF ELECTRIC CARS BY POTENTIAL USERS IN TÜRKİYE

Authors : Üzeyir Pala, Muazzez Mola

Pages : 265-288

View : 31 | Download : 14

Publication Date : 2022-08-31

Article Type : Research

Abstract :In this study, the electric car technology perception and acceptance levels of potential electric car users in Turkey were examined based on the modified Technology Acceptance Model 3 (TAM3). For this purpose, an initial research model suitable for the conditions of the study was designed and 12 hypotheses were created to test the relationships in the model. The research was carried out through an online questionnaire with 321 people who have never used electric cars. Since the survey results do not conform to the normal distribution, Partial Least Squares Structural Equation Modelling (PLS-SEM) method, which does not require normal distribution was used as the analysis method via SmartPLS 3 software. The compatibility of the proposed initial model has been examined by evaluating the measurement model, structural model, and mediation effect. According to the analysis results obtained, gradual improvements were made on the model and a final model was reached. As a result of the compatibility analysis via fit indices, an acceptable model was obtained by reducing the initial 12 factors and 29 questions to 9 factors and 13 questions in the final model. According to the analysis results, it was determined that the Expected Ease of Use in the final model was the mediator.
Keywords : Technology Acceptance Model, Perception Survey, Electric cars, Partial Least Squares (PLS)