GREEN SUPPLY CHAIN MANAGEMENT IN PRODUCTION SECTORS AND ITS IMPACT ON FIRM REPUTATION

Authors : Santanu Kumar Ghosh

Pages : 53-63

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Publication Date : 2017-09-01

Article Type : Research

Abstract :– The purpose of this paper is to investigate the effect of Green Supply Chain Management practice on firm reputation. To investigate this, data were collected from executives and managers of production companies of reputed industries. A descriptive, correlational methodology was adopted and data were analyzed using structural equation modeling by using exploratory analysis and linear multiple regression analysis. The results revealed that the green purchasing, green manufacturing/material management, green distribution/marketing of production companies have a positive and significant impact on firm reputation. Finally, the results suggest that strengthening green supply chain management practice in production sectors improves firm reputation, which in turn increases firm revenue
Keywords : Green Supply Chain Management, Green Purchasing, Green Manufacturing/Material Management, Green Distribution/Marketing, Firm Reputation.