Transport Potential of Tokat Grapevine Leaf To Consumers Outside of the Province By Local Community

Authors : Esen Oruc, Aysel Ergün, Rüstem Cangi

Pages : 9-16

View : 25 | Download : 8

Publication Date : 2019-12-31

Article Type : Research

Abstract :It is seen that Tokat vine leaf obtained from Narince variety has become a brand in the market. For this reason, sometimes it is a special local product which can be sent to relatives outside of the province as a gift and sometimes upon request. There are no statistical data or scientific studies that will reveal the potential of customers on a larger scale. In this study were tried to be determined some details about the amount, frequency and delivery type of grapevine leaf sent out of the province for non-commercial purposes by the settled people in Tokat. Thus, it is intended to provide a perspective on what is the potential for out-of-province demand of this product as a regional value. The research is based on survey data. Tokat province was determined as the research area and the five districts of which the highest population were included in research. As a result of the sampling study in which five districts were taken into consideration, it was found appropriate to work with 383 households. Women were interviewed to represent the households. The data obtained were evaluated by means of percentage distributions and other descriptive statistics. According to the results, a significant percentage of the interviewed individuals send or take a significant amount (16.26 kg per year) of vine leaves out of Tokat province. The leaf processed by conventional means is preferred predominantly. it is important to solve the existing quality problems, especially in industrial production, and to make efforts for the healthy development of the vine leaf product market that is just starting to grow.
Keywords : Vine Leaf, Brine Vine Leaf, Tokat, Local Products, Vine Leaf Market