Market Conditions and Marketing Issues for Grapevine Sapling Producers

Authors : Kürşad Durmaz, Esen Oruc, Rüstem Cangi

Pages : 26-36

View : 26 | Download : 9

Publication Date : 2019-12-31

Article Type : Research

Abstract :The aim of this research is to determine the current market conditions and marketing problems of the grapevine sapling producers. The research was conducted based on the data obtained from the survey study. For this purpose, during the research period, all the enterprises which are members of the Sapling Producers Sub-Union (SPSU) and which have large capacity, both producing and selling saplings were tried to be interviewed. In this way, it was decided that 12 out of 33 enterprises should be interviewed. The data obtained were evaluated and interpreted with percentage distribution tables and descriptive statistics. According to results, it is seen that the enterprises interviewed generally have a wide marketing network. Although the domestic sales network is strong, only 25,00% of the firms stated that they sell abroad. According to the statements of enterprisers, price of grapevine saplings is mostly shaped according to market conditions. On the otherhand, it can be say that the market price of the grapevine sapling carries an imbalance risk in favor of vendor enterprises.
Keywords : Grapevine sapling, grapevine sapling market, sapling market conditions, nursery sector