The Effect of Socio-Demographic Variables on Entrepreneurial Marketing Among Potential Sme Owners: A Case Study in Turkey

Authors : Dilek Penpece

Pages : 138-152

View : 11 | Download : 5

Publication Date : 2014-06-01

Article Type : Other

Abstract :Marketing and entrepreneurship are two different disciplines. The concept of entrepreneurial marketing which serves as the interface of marketing and entrepreneurship is proportionally more significant for SMEs than for large businesses. SMEs which constitute 99.9% of all businesses in Turkey are the focal points for economic expansion. In this sense, the study defines the relationship between the entrepreneurial marketing aspects and socio-demographic features of potential entrepreneurs in Turkey. In the fieldwork done in line with this aim, a relationship between gender and innovation-orientation, one of the aspects of entrepreneurial marketing, has been found. Educational status makes a significant difference in the aspects of risk taking-orientation, innovation-orientation, resource leveraging, proactiveorientation, customer intensity and opportunity-driven.
Keywords : SMEs and Entrepreneurship, Entrepreneurial Marketing, Potential Entrepreneur, ANOVA analysis