Key elements of corporate reputation

Authors : Vildan Esenyel

Pages : 76-79

View : 15 | Download : 9

Publication Date : 2020-12-31

Article Type : Research

Abstract :In the relevant literature, the concepts of corporate identity, corporate culture, and corporate image are explained in order to explain corporate reputation. However, there are important differences between them. Sometimes these concepts replace each other. Although all of these concepts are related to how organizations are perceived, there are differences between them. In the light of the explanations above, the theoretical dimensions of corporate identity, corporate culture, corporate image and their relations with the corporate reputation are examined in order to determine and explain the theoretical framework of corporate reputation.
Keywords : Corporate reputation, Corporate culture, Corporate identity, Corporate image