Strategies That Transform the Retail

Authors : José G. Vargas-hernández, María Luisa Anaya Rosas

Pages : 1-8

View : 32 | Download : 10

Publication Date : 2017-12-31

Article Type : Research

Abstract :The objective of the present investigation is to analyze the strategies that the companies implement and the changes that originate in the retail trade and the retail trade and in the commercial establishments in the developed countries. Based on a literary review, it identifies the framework of the current situation, encompassing all the social products and services that cause the new mechanisms of sale of products and services by the firms and the different ways of buying products and services by Los Consumers Concluding that this variation is mainly present due to the technological level, the culture of the purchase and the strategies of sale, that owns and develops the consumers and the companies.
Keywords : Strategies, retail, commercial establishment, purchase, sale