Compilation of Iran Sport Tourism Strategy (SWOT)

Authors : Shahla Naghibi, Mina Hakakzadeh, Mohammad Ebrahim Razaghi

Pages : 182-190

View : 17 | Download : 9

Publication Date : 2018-06-22

Article Type : Research

Abstract :The purpose of this research was to formulate a strategy of sport tourism in Iran as a prominent player in sport tourism. The method of doing research was mixed in a series of phenomenological approaches, and in the following cases, a compilation strategy was used. The statistical population of qualitative and quantitative research section of Iranian sport tourism association was ten people. The present sample was selected as theoretical saturation and snowball sampling. For gathering data from the form of systematic survey here applied (that was created from detailed library study and had general questions about tourism and the whole status of the area) had two kinds of qualitative and quantitative questions that were assessed suitably before questioning from content and visual validity point of view. Analyzing survey data in the first section was done as coding strengths, weaknesses and opportunities and threats according to the mentioned frequency rate and coefficients of the experts, strategic situation was defined and related strategies were edited the findings show that growing and structural strategies should be in development axis of Iran sport tourism. According to these results and indices, we can probably enhance Iran tourism strategic attractions.
Keywords : strategic management, tourism, expert, Iran