A Consumption Tool in Sport: Buying Sport Channel in Digital Television Platforms

Authors : A. Gökçe Gayretli, H. Mehmet Tunçkol

Pages : 165-171

View : 30 | Download : 9

Publication Date : 2018-06-22

Article Type : Research

Abstract :The purpose of this study was to determine the behavior of buying sport channel in digital TV platforms. The study group consisted of 151 voluntary bachelor students who were studied in Department of Sport Sciences. In the study, a survey which was developed by the researchers applied to the participants. Descriptive statistics and t-test for independent groups were used as statistical methods to analyze the data. As a result, it was determined that 41.7% of students were buying sport channel in digital TV platforms. Also, there are significant differences between subscription of digital TV platforms and buying sport channel according to their monthly income.
Keywords : Digital, TV, channel, sport, student