Popular Science as a Means of Emotional Engagement with the Scientific Community

Authors : Olga A. Pilkington

Pages : 118-125

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Publication Date : 2016-03-26

Article Type : Other

Abstract :This article explores a debate (and its origins) which is taking place around the issue of science popularization. Although the participants are all describing popularization in various ways, the heart is in what makes a good popularization. The notion of this has changed from the 19th century view, which called for a simple and easy-to-understand text, to a more modern view, which suggests a good popularization engages the reader emotionally. This discussion might also be seen in a context of a more profound debate of science experts versus general public and what science and scientific knowledge mean to each group. The exploration of this relationship suggests a shift in the role lay public plays in science.
Keywords : Science popularization, reader engagement, emotional engagement, knowledge theory