Performance of strategic alliance management: Coordination-cooperation cycle

Authors : Hicham Achelhi, Patrick Truchot

Pages : 708-721

Doi:10.24289/ijsser.279016

View : 10 | Download : 5

Publication Date : 2016-07-01

Article Type : Research

Abstract :Facing environmental changing and those of competition dynamic, new types of organizations have been advanced as a response to new challenges. These types of organization based on cooperations between enterprises have been lately developed.  The aim of this article is to understand cooperations in order to reduce the risks of their fail. Thus, understanding the governance of alliances can provide critical insights into how such ties can be better managed: we focus on the coordination-cooperation relationship.  The first part of this article, we will give a theoretical back ground about cooperation and coordination. A conceptual framework of the coordination/cooperation process is developed. In the second part, we develop our vision high lightens the existence of a process coordination-cooperation which is sequenced and cycled. That allows achieving objectives of strategic alliance and also partners’ objectives.  For improving the performance and the success of the alliance project, it is necessary that the coordination-cooperation process go through different strategic level of different partners engaged in the alliance project.
Keywords : Cooperation, Coordination, Strategic Alliance Governance, Alliance performance