The Influence Of The Physical Environment On Loyalty During A Service Meeting Application To The Case Of The Hotel Industry

Authors : Benbouziane Mohammed, Saidi Tarik, Djazia Chib

Pages : 184-194

View : 15 | Download : 7

Publication Date : 2019-03-27

Article Type : Research

Abstract :In the context of hedonic services, the role of the environment is very important. It is at the same time the support of the offer, the referent of identity and the differentiating element of the service company. Different approaches have emerged from this perspective to identify the nature of the consumer / physical environment relationship (explanatory approaches, behavioral approach and environmental psychology approach). The purpose of this article is to show the impact of the components of the physical environment on the behavioral fidelity of hotel services customers. The purpose of this article is to show the impact of the components of the physical environment on the behavioral fidelity of hotel services customers. A survey was conducted on a sample of 270 clients from different cities of Algeria. We shall try to show the role of the physical variables and social interactions  through  the  evaluation  of  quality,  satisfaction  and  customer  loyalty  behavioral grounding,  using  structural  equations  modeling  on  the  set  of  variables  included  in  the  research model.  Our  results  show  positive  effects  of  satisfaction,  quality and  customer  loyalty  behavioral grounding in forming customer behavioral loyalty. Therefore, we believe that this study should make a significant contribution to the literature on the role of Global environment of the service on customer behavioral loyalty of Hotel services.  
Keywords : Servicescape, satisfaction, the relationship consumer, physical environment, quality