THE COMPARISON OF THE DEMOGRAPHIC FEATURES OF THE PARTICIPANTS IN TERMS OF PARTICIPATION MOTIVES TO DIFFERENT EVENTS

Authors : Ebru Gunlu, Ceyda Lale

Pages : 6730-6751

Doi:10.19168/jyu.80628

View : 17 | Download : 7

Publication Date : 2015-10-31

Article Type : Other

Abstract :The researches that are made in the discipline of tourism recently have  pointed out that the motives of the participant individuals play a determinative role in the management of the events. Investigation of the motives of the visitors   participating  in  the events, which identify  the demographic features and participation motives  of the visitors according to the results of these researches, make an important contribution in respect to   the planning and the marketing studies  of the events. The purpose of this study, is to classify the motives of the individuals,  who participate in an event in Izmir,   as per  the type of the event. In this context,  data have been collected from the visitors  participating  in  the events that are   organised  in the provincial borders of Izmir  by using the  questionnaire  technique. The visitors that have participated in the film, flower and boyoz (a pastry that is associated with Izmir) festivals in Izmir   during the time  the research   is being conducted,  constitute  the universe of the research  and as a result of the research, 460 questionnaires  have been obtained  as   175 from the film  festival, 141 from  the flower festival and 144 from the boyoz festival. As a result of the   research, it is determined  that the motives  of the participation in the events  differentiate according to the types of the events. Key Words: Event, Motive, Tourist Behaviour, Event Management, İzmir
Keywords : Etkinlik, Güdü, Turist Davranışı, Etkinlik Yönetimi, İzmir