SELF-REGULATION OF ADVERTISING IN TURKEY:THE ROLE OF CHANGING INDUSTRY DYNAMICS

Authors : Özlem Hesapci Sanaktekin Yonca Aslanbay Gorgulu

Pages : 4307-4322

Doi:10.19168/jyu.46240

View : 18 | Download : 8

Publication Date : 2012-06-01

Article Type : Other

Abstract :
Keywords : Self-regulation, ethics, consumer complaints, advertising standards