DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND

Authors : Nahit Erdem Köker Aylin Göztaş, Aylin Göztaş

Pages : 3331-3347

View : 16 | Download : 10

Publication Date : 2010-06-01

Article Type : Other

Abstract :The topics explicated in this abstract are communication strategies, online branding, city promotion and branding studies of municipalities, the usage of internet and web sites in creating and developing a city brand. Within the paper, the websites of Sydney, London, Paris, Rome and NewYork(respectively ‐2006) are campared with the websites of Paris, Sydney, London, Rome and NewYork(respectively‐2009) by website analysis method. The aim of this study is to identify if there occurs a positive relation between the websites of the cities and The Anholt‐GMI City Brands Index. The official web sites of municipalities of the first best 5 cities  under The Anholt‐GMI City Brands Index are also analyzed within the abstract.  
Keywords : Internet, Online Branding, Municipalities, Web Site Analysis