DIFFERENT SIDES OF THE SAME COIN: MIXED VIEWS OF PUBLIC RELATIONS EDUCATORS AND PRACTITIONER ABOUT PUBLIC RELATIONS EDUCATION

Authors : Çisil Sohodol Bir

Pages : 3045-3061

Doi:10.19168/jyu.01342

View : 19 | Download : 9

Publication Date : 2010-06-01

Article Type : Other

Abstract :Public relations education is a topic of seemingly perpetual importance and interest for practitioners and educators alike In recent years, numerous researches have surveyed both practitioners and educators to identify appropriate ways to strengthen public relations education to prepare students for practitioner’s role. According to these research results public relations educators and practitioners disagree about the priorities they assign to qualities and goals of public relations education. The current article explains different taught about public relations education under cover of literature. Then it informs about research results which conducted to public relations educators and practitioners about public relations education in Turkey. The research result points out there is not sufficient agreement between educators and practitioners about public relations curriculum, assessment techniques, desired skills and outcomes
Keywords : Public relations education, public relations educators, practitioners