DETERMINANT FACTORS OF TIME SPENT ON FACEBOOK: BRAND COMMUNITY ENGAGEMENT AND USAGE TYPES

Authors : Yeşim Ulusu

Pages : 2949-2957

Doi:10.19168/jyu.92312

View : 17 | Download : 12

Publication Date : 2010-06-01

Article Type : Other

Abstract :
Keywords :  Social Networks,  Facebook usage type,  Social Network Marketing,  Brand Communities,  Advertising