THE İMPORTANCE OF THE TRUTH EFFECT AND SOURCE CREDILIBLITY FOR NEW FMCGS ADVERTISING

Authors : Serra Inci Çelebi
Pages : 2016-2041
Doi:10.19168/jyu.10383
View : 14 | Download : 9
Publication Date : 2009-06-01
Article Type : Other
Abstract :
Keywords : advertising, price, quality, word-of-mouth, source credibility, the truth effect, FMCGs

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