THE CHANGING DIMENSIONS OF PUBLIC RELATIONS: THE RELATIONSHIP BETWEEN BRAND MANAGEMENT AND PUBLIC RELATIONS

Authors : E. Pelin Baytekin Mine Yeniçeri Alemdar Köker

Pages : 1487-1507

Doi:10.19168/jyu.79702

View : 14 | Download : 10

Publication Date : 2008-06-01

Article Type : Other

Abstract :
Keywords : Brand Management, Public Relations, Globalization