MEN, BEAUTY AND SENSES – A SNAPSHOT OF THE EFFECTIVENESS OF SENSORY BRANDING IN THE JAPANESE MEN’S COSMETICS MARKET.

Authors : Caroline Suelin Tan
Pages : 1047-1060
Doi:10.19168/jyu.84179
View : 15 | Download : 7
Publication Date : 2008-06-01
Article Type : Other
Abstract :
Keywords : Sensory Branding, Metrosexuality, Men’s Cosmetics, Culture, Japan

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