Evaluation Of Possible Influencing Factors On The Level Of Online Shopping Addiction And Its Relationship With The Level Of Self-Esteem In A University\'s Students

Authors : Mustafa Tözün, Büşra Emir, Bilge Çamlik, Alaettin Ünsal

Pages : 26-38

View : 19 | Download : 12

Publication Date : 2023-09-30

Article Type : Research

Abstract :Objective: The aim of this research is to assess the possible influencing factors on the level of online shopping addiction (OSA) in university students and its relationship with the level of self-esteem. Methods: This study is cross-sectional and designed as an online survey and scale application. The study group consisted of 202 university students. The level of OSA was evaluated with the Online Shopping Addiction Scale (OSAS). Rosenberg Self-Esteem Scale (RSES) was used for determining the level of self-esteem. Statistical analyses were conducted using the Mann-Whitney U test, Kruskal Wallis test, and Spearman Correlation test. Results: At the end of this study, the OSAS in the study group was found to be moderate (Median: 38.00). Especially being a woman, having a female-dominated circle of friends at school, shopping for oneself, spending most of her pocket money on online shopping, and a high frequency of shopping were found to be associated with OSA (For each one p 0.05). Conclusion: The OSAS in the study group was found to be moderate.
Keywords : Çevrimiçi Alışveriş, Bağımlılık, Üniversite, Öğrenci