YÜKSEK TEKNOLOJİ ÜRÜNLERİ PAZARLAMASI

Authors : Murat Erdal

Pages : 129-136

Doi:10.14783/maruoneri.734129

View : 24 | Download : 21

Publication Date : 2000-07-15

Article Type : Research

Abstract :High-tech products are closely related to the Jîelds of aerospace, computers, telecommımications, materials, Office automation, CAD/CAM, biotechnology, and energy, military technology. The main characteristics of high-tech products are sophisticated technology, developed and replaced at a high time, innovative quality, high investments in research and development. International high-technology industries are typically characterized by R&D races with high uncertainty and potential first mover benefits. Succesful high-technology companies do not necessarily have the best product, but they do have the best marketing strategy. Marketing plays a fundamental role in this process.
Keywords : teknoloji, pazarlama