PAZARA GİRİŞ YÖNTEMİ OLARAK FRANCHISING

Authors : Ercan Gegez, Aslı Yüksel

Pages : 133-139

Doi:10.14783/maruoneri.728095

View : 17 | Download : 8

Publication Date : 2001-01-13

Article Type : Research

Abstract :This study focuses on franchising as an international market entry method. Franchising has recently received much attention both in theory and practice. Considering the financial diffıculties of entering foreign markets, franchising stands as a good way of doing business abroad with its financial advantages to exporters.
Keywords : FRANCHISING, PAZARA GİRİŞ YÖNTEMİ, PAZARA GİRİŞ YÖNTEMLERİ, PAZARLAMA, Pazara Giriş Stratejileri