MÜŞTERİ BEKLENTİLERİNİN ÜRÜN TASARIMINA YANSITILMASINDA TOPLAM KALİTE YAKLAŞIMI'

Authors : Oygur Yamak

Pages : 27-30

Doi:10.14783/maruoneri.710436

View : 20 | Download : 9

Publication Date : 1996-01-10

Article Type : Review

Abstract :In today’s highly competitive world markets, it is becoming increasingly important to develop new products in a short time and emctly in the way the customer world like. TOM (Total Qualitative Management) approach requires this too. But what the customer really needs is an issue which is long debated. QFD (Quality Function Development) method is a technique which fîlls this gap. In this article, this teehnique is introduced briefly.
Keywords : Müşteri, Beklenti, Ürün Tasarımı