KADININ TV VE DERGİ REKLAMLARINDAKİ YERİ VE KADIN İMGELERİ

Authors : Sahavet Gürdal

Pages : 13-19

Doi:10.14783/maruoneri.710429

View : 21 | Download : 10

Publication Date : 1996-01-10

Article Type : Review

Abstract :Importance of the Role sex in advertising has become an interesting subeject far Researchers Since early 1070’s Researchers expressed conceru about the Roles portrayed by women in adv. The Role of vomen in advertisements should be deflned sensitively in each culture. In literatüre generally authors State that advertising simpiy mirror what is already preseni in the minds of the individuals in soviety. The main objective of this study is to evaluated the sex Role. The data has been gathered from the prints and TV adv. and evaluated vjith content analysis. The Results indicate that the Role portrayed by women is changing according to the characteristics of the target market and culture dijferences. We traditional Roles like housemfe, mother ete. are dominant.
Keywords : Kadın, Televizyon, Dergi, Reklam