SOSYAL PAZARLAMA ÇERÇEVESİNDE TÜRKİYE’DEKİ AIDS’LE MÜCADELE KONULU REKLAMLARIN İÇERİK ANALİZİ

Authors : Mehmet Tiğli, Hasan Günaydin

Pages : 93-98

Doi:10.14783/maruoneri.683415

View : 25 | Download : 9

Publication Date : 2002-01-30

Article Type : Research

Abstract :AIDS is a serious disease which causes increasing amount of victims day by day. Firms realising this fact, are implementing social campaigns to make people more conscious against this fatal disease. But such campaigns are too sensitive in terms of the correct selection of target market and whether applying emotional or informational content, etc.
Keywords : Sosyal pazarlama, AIDS'le mücadele konulu reklamlar, Reklam, İçerik analizi