PAZARLAMA YÖNETİMİNDE YENİ BİR YAKLAŞIM: FRANCHISING

Authors : Birdoğan Baki

Pages : 303-310

Doi:10.14783/maruoneri.681772

View : 25 | Download : 10

Publication Date : 1998-01-20

Article Type : Review

Abstract :Franchising is a clistribution system which supports an effective communication of products or Services from procuder to consumer. The aim of the article is to introduce franchising to investigate its development in Turkey and in World and also to point oııt its advantages and disadvantages to both sides (Franchisee and Franchisor).
Keywords : Pazarlama yönetimi, Franchising