SATIŞ GÜCÜ YÖNETİMİNDE SATIŞ ELEMANLARININ MOTİVASYONUNDA KULLANILAN ÖZENDİRİCİ ARAÇLAR

Authors : Mehmet Marangoz

Pages : 275-286

Doi:10.14783/maruoneri.681701

View : 20 | Download : 7

Publication Date : 1998-01-20

Article Type : Review

Abstract :Motivation, as a concept, means that through influencing human behaviors to sarne extent, canalizing them towards certain aims. It is only possible by motivation fast to use total energy of individuals and to benefıt from their abilities. There fore motivation is a very important factor, which helps. Marketing activities and realizing of sale function productively and effectively.
Keywords : Satış gücü, İş verimliliği, Satış elemanlarının motivasyonları