DAĞITIM KANALLARINDA GÜÇ VE GÜÇ İLİŞKİSİ

Authors : Tuncay Kocamaz, Serdar Pirtini

Pages : 41-45

Doi:10.14783/maruoneri.680613

View : 22 | Download : 9

Publication Date : 1998-01-20

Article Type : Research

Abstract :The manufacturers market their products to the consumers through intermediaries existing in the distribution channel The distribution channel which consists of various organizations may also be considered as a social system. In a social system one of the most important features is the concept of power. In these sense one of the channel members or the channel leader who is willing to control the behavior of the other channel members may exercise power.
Keywords : Dağıtım kanalları, Güç