Abstract :Companies are experimenting with various techniques to market their products and deliver them to more people. The advertisement is one of them. Through various channels, the product is advertised with paid or free of charge, so that masses are informed about the product. In the world of academia, the readability and availability of publications, which are the most basic products of academicians, gain importance from day by day. If the information remains on dusty shelves so this unreachable information is useless. Innovations offered by academic publications, the added value of literacy and the benefits to the society need to be accessible to a wider audience. Authors try to use various methods to make their publications reachable to a wider audience. Firstly, the authors put their publication on their web pages to increase their access. It is aimed both to list their publications and increase the number of addresses to be reached. The second method is sharing the publication in "Researchgate", "Academia" etc. websites for the access of researchers interested in these issues. As there are more researchers on these platforms, publication becomes more useful and more likely to be cited. The third method is to share the publication itself or its link in social media platforms, such as "Linkedin", "Twitter", "Facebook" etc., which are not very related to the academic world. It is intended to increase the accessibility of publications by applying many more methods, such as these. Moreover, universities or other organizations' open-access or preprint publishing systems such as arXiv.org, SSRN, TechRxiv.org etc. can be also used to share academic publications. Several years ago, "Academic Publishing Accessibility Optimization" methods, such as the Search Engine Optimization (SEO) methods that were launched to make websites more prominent and more accessible in search engines, are beginning to be developed [1]. In this study, many methods that will be useful to apply together with the mentioned techniques will be examined and shared in order to guide. Keywords : Advertising, publication advertising, academic publications, SEO
