- Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
- Vol: 16 Issue: 1-2 Special Issue
- YOUTH AND THE CONSUMER INDUSTRY
YOUTH AND THE CONSUMER INDUSTRY
Authors : Vildan Akan
Pages : 261-266
View : 17 | Download : 7
Publication Date : 1998-12-31
Article Type : Research
Abstract :Mass culture, is a form of culture in which people are manipulated as consumers. As a consumer group, young people are distinguished from other groups in terms of their market choices, and these choices reveal a new youth culture. In this study, sociological bases of this culture are analyzed.Keywords : Youth, mass culture, mass society