- Gazi Üniversitesi Turizm Fakültesi Dergisi
- Issue: 1
- CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS
CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS
Authors : Gökçe ÖZDEMİR BAYRAK, Özge ADAN
Pages : 61-79
View : 13 | Download : 3
Publication Date : 2013-06-30
Article Type : Research
Abstract :CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONSKeywords : destination branding, slogan, destination marketing