- Ege Üniversitesi İletişim Fakültesi Medya ve Araştırmaları Hakemli E-Dergisi
- Vol: - Issue: 12
- A NEW FIELD IN MUSIC PRODUCTION: METAVERSE CONCERTS
A NEW FIELD IN MUSIC PRODUCTION: METAVERSE CONCERTS
Authors : Gizem Çelik
Pages : 4-24
Doi:10.56075/egemiadergisi.1230583
View : 7 | Download : 3
Publication Date : 2023-04-30
Article Type : Research
Abstract :Music is an important communicative power for humanity and the power of music is advancing and getting stronger together with the mass media that develops in parallel with the technological developments. The physical concert structure of music, which only the immediate environment can access, first turned into an imaginary music field with the radios. Later, these imaginary musical areas became shows where auditory activities were visualized with the spread of television. Visual shows, on the other hand, have been moved to higher levels in digital media, and finally, they are transformed into virtual reality by passing to virtual environments that are included with avatars. This whole process transforms the one-way communication style of music into two-way communication. Music performances, which turned into shows held in virtual spaces, completed the biggest step towards reaching millions with metaverse concerts, and succeeded in reviving the music market, which had necessarily stagnated during the pandemic period. Metaverse concerts, which became widespread in this period, transform the audience, who attend the concerts with their avatars, from the position of passive concert listeners to an audience profile that begins to take an active role in concerts and shows. Audiences, who become active through their avatars, begin to have a direct presence in virtual environments, with their new position flying, floating, changing costumes and shape-shifting, directing their song selections, accompanying and dancing songs by interacting directly with singer avatars. In this study, the freedom environment and comfort of movement provided by metaverse environments will be emphasized. Examples of metaverse concerts that took place in recent years and the artist-audience interaction that took place in these concerts will be given.Keywords : Müzik, Sanal Alanlar, Metaverse Konserleri, Avatar