- Ege Akademik Bakış Dergisi
- Vol: 10 Issue: 1
- AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE'S ATTIT...
AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE'S ATTITUDE TOWARDS HAIR-GEL PACKAGES
Authors : Ahmet ŞEKERKAYA, Nihan ÇIRAK
Pages : 239-269
View : 27 | Download : 3
Publication Date : 2010-02-01
Article Type : Research
Abstract :Keywords : Pazar Bölümlendirmesi, Kümeleme Analizi