- Ege Akademik Bakış Dergisi
- Vol: 9 Issue: 1
- DOES BRAND IMAGE RESULT IN PLACEBO EFFECT? AN EXPERIMENTAL STUDY ON SOFT DRINKS
DOES BRAND IMAGE RESULT IN PLACEBO EFFECT? AN EXPERIMENTAL STUDY ON SOFT DRINKS
Authors : Ayla Özhan Dedeoglu, Yeliz Ayangil
Pages : 61-72
View : 15 | Download : 6
Publication Date : 2009-02-01
Article Type : Research
Abstract :Keywords : Brand image, placebo effects