- Cumhuriyet Üniversitesi Fen-Edebiyat Fakültesi Fen Bilimleri Dergisi
- Vol: 36 Issue: 3
- Customer relationship management in healthcare
Customer relationship management in healthcare
Authors : Mahsa Ghazi Asgar, Somayeh Shahri
Pages : 1003-1005
View : 11 | Download : 4
Publication Date : 2015-05-13
Article Type : Review
Abstract :Abstract. Background and purpose: Customer relationship management research is utilized to explain the need for a more patient-oriented support. This paper argues about customer relationship managemet in healthcare Method: the present article has utilized the valid resources in the subject under study. Conclusion: CRM tools and strategies will be implemented in the marketing and service layer. The healthcare organization should perform re-engineering process to adapt their CRM strategy and tool in order to acquire potential customer coming for the serviceKeywords : customer relationship managemet, healthcare