- Yalova Üniversitesi Spor Bilimleri Dergisi
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- Transition From Conventional Media To New Media In The Context Of Sports Broadcasting: Sports Digita...
Transition From Conventional Media To New Media In The Context Of Sports Broadcasting: Sports Digitale Youtube Channel Example
Authors : Koray Kantürk, Görkem Turaç
Pages : 78-93
View : 53 | Download : 46
Publication Date : 2024-04-23
Article Type : Research
Abstract :Considering the development and sustainable transformation of technology, it is observed that mass media and communication practices are also a part of this transformation. From past to present, new communication channels are being added to the communication process, which started with the emergence of newspapers and continues with mass media such as radio and television, with new generation technologies and digitalization. The media industry has made it necessary for publishing and journalism practices to participate in the change process in the context of developing internet technology. Social media, which has become an indispensable part of the network society formed within the framework of new communication technologies, and conventional media with traditionalist features have become an essential field of study for researchers. The transformation of sports-themed news and sports broadcasting, which has a very high target audience, has become one of the current topics of this field. The main purpose of this study is to determine the interaction power, applicability, strengths and weaknesses of sports media and sports journalism in new communication environments. In the research, SPORTS DIGITALE channel, which continues to broadcast on the YouTube platform, was selected as the sample group. In this research conducted with a quantitative paradigm, answers were sought to the questions of what advantage the features of new media provide in terms of the interaction power of the organization in question, its growth rate and the feedback rates they receive in terms of the content they produce. The study is limited to the 8-month period between 01.01.- 01.09.2023. The research data was accessed from the Social Blade website and presented in tables and graphs. According to the findings of the research, SPORTS DIGITALE YouTube channel has shown rapid and continuous growth by effectively using features such as digitality, interactivity, accessibility, hypertextuality, feedback and multimedia formalism, which distinguish new media from traditional media approaches, and a positive trend in the number of followers and interaction rates. emphasizes that.Keywords : Spor Yayıncılığı, Konvansiyonel Medya, Yeni Medya