- Bilgi Ekonomisi ve Yönetimi Dergisi
- Vol: 1 Issue: 12
- Assessing the Quality of The Official Tourism Websites Of EU Countries and Candidates in Mediterrane...
Assessing the Quality of The Official Tourism Websites Of EU Countries and Candidates in Mediterranean Region
Authors : Prof. Dr. Uğur Yozgat, Hande Serim Bahadinli
Pages : 0-0
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Publication Date : 2006-12-01
Article Type : Other
Abstract :It is widely accepted that Information and Communication Technologies are rapidly expanding and have affected the way businesses are performed and the way organizations compete. Like many other industries, tourism is an information-intensive industry and is widely supported by current information technology and communications system. Unlike consumer durable and industrial goods, the intangible tourism service cannot be physically displayed or inspected at the point of sale. Tourism orders are reserved before the time of servicing and away from the place of consumption. Therefore internet and websites play an important role in tourism industry and the quantity of information distributed today on the Internet, especially through the World Wide Web, is rising much more quickly than the quantity of information available through other mass media. The World Wide Web is a very complex information technology network currently consisting of several hundred million web pages and over a hundred million users. Each day, users search websites in order to find the most convenient, relevant, and up-to-date information they need. Consequently website quality evaluations become an important issue in tourism industry. So in this sense the aim of this research is to compare the official tourism websites of the EU countries including EU candidates in the Mediterranean Region, such as Spain, France, Italy, Malta, Slovenia, Greece, Cyprus (South), Turkey, Croatia through content analysis and to determine the quality of these official websites. Additionally the relationship between the international tourist arrivals and the annual reach value to their official websites will be investigated.Keywords : İnfo, Tecnology, Science