Abstract :According to the information for 2019 of the National Statistics Committee of Kyrgyz Republic there are more than 2000 travel companies in the country. Most of them are located in Bishkek. The leading largest association of the professionals in the field of tourism – Kyrgyz Association of Tour Operators (KATO) was officially registered in the Ministry of Justice as a non-profit organization in 1999. Nowadays KATO includes 35 travel companies and 3 high educational institutes of the country. This work reveals an importance and place of the mission appointment of the companies in the modern competitive market economy. Furthermore, the mission appointment of the KATO’ members were analyzed by the method of content analysis. Keywords : mission statement, Kyrgyz Association of Tour Operators (KATO), tourist market
