- Reforma
- Issue: 67
- АКТУАЛЬНОСТЬ ГОСУДАРСТВЕННОГО МАРКЕТИНГА В УСЛОВИЯХ ВСТУПЛЕНИЯ КЫРГЫЗСТАНА В ЕАЭС...
АКТУАЛЬНОСТЬ ГОСУДАРСТВЕННОГО МАРКЕТИНГА В УСЛОВИЯХ ВСТУПЛЕНИЯ КЫРГЫЗСТАНА В ЕАЭС
Authors : Anara Kamalova
Pages : 17-25
View : 9 | Download : 4
Publication Date : 2015-05-01
Article Type : Research
Abstract :This article deals with the state of marketing and its role in strengthening macroeconomic indicators of the Kyrgyz Republic, but it does not apply in the country properly. The need for the use of state marketing is intensifying with the entering of Kyrgyzstan to EEU as a member. After analyzing the state marketing technologies in Kyrgyzstan, it should be noted that their use is non-prevalent. This is due to the lack of effective support from the government. To improve the structure of foreign trade, marketing initiatives and research on the study of the external market, the internal potential of the country, specialization of production, the creation of "umbrella brand” for the country, the best way of satisfying consumers of public services, effective control of the quality and safety of products, regulation of the relevant parameters, that meet international standards, the fight against counterfeit, creating a position image of Kyrgyzstan in the world and others are proposed.Keywords : marketing, state marketing, economic growth, government public relations, competition, state brend