- Avrasya Turizm Araştırmaları Dergisi
- Cilt: 4 Sayı: Tܼrk Turizminin GeܧmiÅ ve Gelecek Yܼzyılı Özel Sayı
- Consumer Behaviour of Generation Alpha in Tourism
Consumer Behaviour of Generation Alpha in Tourism
Authors : Begüm Emiroğlu
Pages : 90-97
View : 183 | Download : 283
Publication Date : 2023-10-29
Article Type : Other
Abstract :Generation refers to people who were born in the same period and have developed peer personalities with similar attitudes, behaviours, values and experiences throughout their lives. Until 2010, there were generally five generations: silent, baby boomer, Generation X, Y and Z Generation Alpha, which came after Generation Z, was born in 2010 when the word app became widespread and products that are popular all over the world, such as iPad and Instagram, were introduced to the world. Therefore, this generation is described as the most knowledgeable, culturally rich and technologically equipped generation ever. Generational theory suggests that each generation has similar attitudes, expectations, behaviours and experiences. The fact that each generation has similar attitudes and behaviours has a great impact on consumer behaviour. Therefore, businesses operating in today\'s tourism and travel industry make great efforts to understand the behaviour of Generation Alpha. Although Generation Alpha does not yet have a job or profession, they have the power to influence their family\'s purchasing decisions and travel decisions. However, there are very limited studies in the literature on the consumer behaviour of Generation Alpha and how they influence travel decisions in the tourism industry. Therefore, this research aims to examine the consumer behaviour of Generation Alpha in the tourism industry by using secondary data.Keywords : Kuşak teorisi, Kohort analizi, Alfa kuşağı, Tüketici davranışı, Turizm endüstrisinde α kuşağı